Website Design for Doctors: Attract Patients with Beautiful Web Design

December 5, 2022

Your web presence is important, whether you are just starting out or if you already run a successful practice. Your website is your digital shopfront, where prospective patients will use the information you provide to decide if your services are the best fit for them. You can increase your chances of being their first choice with a beautiful web design that showcases who you are and what you can offer. 

With our affordable web services for doctors, you can be sure that you're getting the best. We work with everyone from single practitioners to large medical companies to engage and capture patients through our customized web designs. We'll take care of all the details, leaving you free to focus on what you do best. Small medical businesses are our specialty, with a range of affordable services that make it easier to grow your business. 

Great medical website design: More important than you think!

Attracting new patients is crucial to the success of any medical practice. And in the era of digital information, a website is the place most people go first. Many prospective clients will never pick up the phone and call. Instead, they rely on the information on the website. If the website is troublesome to use, outdated, or looks unprofessional, web users will frequently look elsewhere. Poor user experience usually translates into lost revenue.

On the other side of the website, design is equally important. Poor website design can lead to frustration, delays, difficulty managing patient bookings or information, or lost opportunities and wasted time. In short, poor design costs money. 

So a functional, fast, beautifully-designed website is one of a medical practice's biggest assets. It showcases your practice brand, services, and unique business makeup. You only have one chance to make a good first impression and communicate to prospective patients how you can serve them. Conversely, a poor user experience on a medical website will send web visitors to competitor sites, greatly reducing the chance of converting them into clients.  Increase the odds in your favor with a custom website design that will win them over. 

The perfect match between your practice and your patients

Not all websites are a good fit. Some miss the subtle tones of your brand, while others simply lack the "WOW" factor that turns casual interests into clients. Still others are slow, difficult to use, or lack adequate details. User experience is crucial when it comes to attracting new clients, but it's also important for staff and professionals to have a website that is smooth, fast, and functional. It should never be difficult for staff or doctors to access any part of the website, and delays cause frustration and waste time and money. A good web design eliminates many of these problems. 

When you choose to work with us, we will create a website that is the perfect match between your practice and your patients. Each doctor or practice brings something unique to the table, and our job is to capture what you offer and make it irresistible to prospective patients. We will work with you until you are satisfied that our design authentically represents who you are as an individual doctor or a large practice, and why patients should choose you. 

Web design to showcase your practice and tell your story

What do you do best as a professional? What is your practice good at? Let's use that to show potential patients that you might just be what they're seeking. When your service or skill-set is a match for their needs, they are already halfway to making an appointment. They just need a little more evidence to go from casual visitor to client. 

Social proof is attractive to someone who is considering a purchase or a service, and one of the best ways to do that is to allow others to tell their story of how your services met a need. Your story as an individual or a practice is also important to build credibility and trust, and it's important to balance out business information with a human element. 

We can help you tell your story and the experiences of your patients in a way that helps to inspire trust and leads prospective clients to take action. Social proof is a subtle but powerful marketing technique that helps businesses stand out as trustworthy, knowledgeable, or likable in the eyes of their customers. 

Get a website to suit your needs

Each practice or practitioner is different and has different needs, so there is no such thing as a one-size-fits-all medical website. Some companies offer standardized websites based on a preset design, but these can be generic and lack appeal to potential clients. Good design follows some basic principles such as user-friendliness, optimization across all devices, responsive design, and well-written content. 

We look at your specific needs and design a medical website that covers all bases. Check out the list below to see some of the tools and features we can include. 

A functional content management system

A good content management system (CMS) is vital for smooth operation and ease of use. With the search engines favoring fresh content, it's more important than ever to have a CMS that works well and is fast to access. We can integrate your preferred content management system, upgrade your website with a new one, or add one to your new website. When we're done, you'll easily be able to publish content, update patient records, or edit existing content without needing to know HTML or any other coding. 

Booking services

We can design your medical website to integrate online appointment booking with multiple channels, meaning that patients can reserve an appointment through social media, on the website, or a third-party booking service (you choose one or several of your favorites). This is great for increasing visibility across various platforms, increasing your chances of attracting and retaining clients. 

Stay on top of cancellations, appointment adjustments, and new bookings, and easily send text reminders to clients and other medical providers about upcoming appointments and events. 

Intake forms

Save time by making medical intake forms mandatory before accepting a booking. Visitors can fill out their details on an online page, easily adding them to the database and freeing up time in the clinic when they arrive for treatment. 

Secure record-keeping

Keep patient notes safe by using an encrypted healthcare record management system. Prioritize patient lists using SOAP notes and easily view patient data. 

Payment options

Use traditional payment options or multiple payment gateways to give clients more choices. We design your website to integrate with one or multiple payment gateways. You can relax knowing that customer details are safe with the security measures we put in place.

Import clients

We can design your website to include a client-import feature. Forget about entering client details many times as you navigate around the website; you will be able to easily import clients, add them to your booking feature, or update their details across the website. 

HIPAA Compliance

Stay up-to-date with HIPAA compliance by integrating a HIPAA program. This means that only authorized users will have access to patient records, and includes an auto-logout feature as well as other security measures.  All websites for health professionals should include this type of feature to remain HIPAA compliant. 

Specific custom designs

Our team of experienced designers is familiar with what works for individual physicians or practices. Medical website design is unique from other businesses and requires a specialized skill-set to come up with the best website designs and features. We will design each page the way you want it so that it conveys your message to the right audience. We understand just how unique each healthcare provider is, and it's our belief that a website is not doing its job unless it is fully customized for the owner's brand and target audience. 

When you choose to work with us, you will be getting a unique product that is custom-made for you. We will strive to create the perfect tone and branding for your business. You can relax, knowing that your website is going to work for you to reach new customers even when your business is closed. Experience the difference that a tailor-made medical website can make when it comes to attracting new clients and increasing search engine visibility. 

Top designers work with you

You have as much or as little input as you like when you work with our website design team. We understand that healthcare providers are busy people, and while web design is our passion, it might not be yours. 

If you prefer to outsource, that's great! We'll take your brief and design a professional, functional, aesthetically pleasing website that covers the big things as well as the more subtle details such as your business branding and voice. You don't have to be a design expert or even know anything at all about design because we'll do all the work for you. 

On the other hand, if you prefer to be more involved, we'll work with you to get the design just right. After all, your website is the digital equivalent of a sign at the front of your office. You'll want to make sure every detail is conveying your message the way it should be so that your web visitors convert into new business. 

Perhaps you have an interest in web design but simply don't have the time. Our design team can work with your ideas to bring your vision to life. You provide the ideas and inspiration, and we'll make it happen. 

Web maintenance? But medical professionals don't have time!

Doctors and other medical professionals are busy people with many demands on their time. Web maintenance is important but not necessarily a priority with so many other matters that require attention. 

That's where we come in. When we deliver your beautiful new website, we aren't done. We will continue to maintain it for you, leaving you free to build your business while we take care of behind-the-scenes details such as Google ranking, mobile optimization, content updates, and daily maintenance to keep it running smoothly. 

We offer affordable packages for growing businesses because we believe that healthcare website design and maintenance services shouldn't cost the earth. 

Website services for doctors

We offer affordable website design packages and services for small businesses and individuals. Some of our services come with a pre-built website included, while others include trouble-shooting, content updates and more. Check out the list below. 

  • New website build
  • Design updates for an existing website
  • Affordable website maintenance package for a fixed monthly fee
  • 24/7 customer support with unlimited edits, daily maintenance, and prompt troubleshooting
  • Customized design to suit your unique needs
  • Content updates
  • Search engine optimization to ensure your business ranks in Google

Practical website design features and services: What you get

No two websites are the same. Instead, they are based on the specific needs of our clients, so there is no one-size-fits-all template for each website. However, some elements are central to all good website design and include the following:

  • Fully-optimized, mobile-responsive design to ensure that your website scales across all devices
  • Professional, visually-appealing design to give your practice that "WOW" factor
  • Your choice of page layouts
  • Integration with health compliance programs such as Accessibility or HIPAA
  • Content management system of your choice
  • 24/7 access to a dedicated support team
  • Backend support including search engine optimization, rapid loading speed, 100% uptime on the web, and mobile optimization
  • Social media presence, paid search engine marketing options, reviews management

The best custom medical websites for small businesses

Our experienced team takes pride in delivering the best websites for medical businesses. While our focus is on making quality website design accessible to small businesses as they grow, we work with many different healthcare providers, from large medical practices to single practitioners. We work closely with our clients to design a website that is the best fit for their business. We believe that websites should be fast, functional, and look professional, and we won't be satisfied until you are. 

Talk to us today about our affordable website design and maintenance packages to find out how we can help you.